How to Build a Pre-Order Store on Squarespace + Save at Checkout

Launching a new product can be risky—but what if you could sell it before it's even ready? That's the beauty of a pre-order store. You gauge interest, secure early revenue, and build excitement without overcommitting resources.

With Squarespace, setting up a pre-order store is quick and professional. Plus, you can save on your plan using a Squarespace discount code when you start building.

1. Why Use Pre-Orders?

Pre-orders are ideal for creators, small businesses, and artists testing new ideas. They help you:

• Validate demand before production.
• Generate cash flow early.
• Reward loyal customers with early access.
• Create anticipation around your launch.

It's a strategy used by everyone from independent designers to tech brands—because it works.

2. How to Build a Pre-Order Store on Squarespace

Here's how to create your pre-order setup step by step:

1. Choose a Template: Pick a clean commerce template like Rally or Hester.
2. Add Your Product Page: Upload high-quality images, mockups, or prototype photos.
3. Enable Inventory Control: Set product availability to “Coming Soon” or “Pre-Order.”
4. Customize Your Checkout: Add clear messaging like “Ships in 3 weeks” or “Limited Pre-Order.”
5. Add Email Automation: Squarespace Email Campaigns can confirm purchases and send updates.

This setup lets customers order early, giving you data on how many units to produce—saving money and reducing waste.

3. Promote Your Pre-Order Campaign

Once your store is ready, it's time to drive traffic. You can:

• Launch an email countdown to build anticipation.
• Share behind-the-scenes content on social media.
• Offer special pricing for early buyers.
• Collaborate with influencers or existing customers to spread the word.

Squarespace's built-in marketing features—SEO, analytics, and social sharing—make promotion effortless.

4. Save with a Squarespace Discount Code

Squarespace gives you the tools to look professional from day one—and when you apply a Squarespace discount code, you'll save money on your plan.

Those savings can go toward production costs, marketing, or professional photography. It's a smart way to start your business strong without overspending.

5. Final Thoughts

A pre-order store helps you turn interest into income and ideas into action. With Squarespace's intuitive tools, beautiful templates, and built-in marketing features, your launch can look polished and perform powerfully.

Get started today, create your pre-order page, and don't forget to apply your Squarespace discount code at checkout—you'll save money while building a store designed for success.